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Businesses need to be more creative in order to claim their market share. According to a Kiplinger Letter, “Explore New Ad Outlets …Ones that are a bit out of the ordinary. Kid’s weekend soccer and baseball games, for example, can be a good venue for attracting attention. Parents in attendance are a built in audience”. Therefore, it is important to understand that branding is not about getting your target market to choose you over the competition – it is about getting your prospects to see you as the only one that provides a solution to their problem. Your signage will receive approximately 100,000 quality impressions per year becoming the ULTIMATE BUSINESS CARD…seen 365 Days of the year.
